WestJet said on Thursday it plans to create a “very low-cost” airline that will be in service by the end of the year.
“We want to shake up the tariff-sensitive market,” said WestJet co-founder Clive Beddoe and Chairman of WestJet’s board of directors. “Launching a low-fares carrier will increase WestJet’s expansion opportunities and open up new market segments by offering more choice to Canadians looking for lower fares.”
WestJet indicated that this initiative requires the approval of its pilots and regulatory authorities.
This is a return to the roots for the Alberta company that started as a discount carrier.
“The world’s perception of low-cost airlines has changed since the launch of WestJet in 1996 and we are responding accordingly. The full unbundling of services and products to reduce rates for the tariff-sensitive traveler has resulted in a very low-fares category of carriers, “said Gregg Saretsky, President and Chief Executive Officer of WestJet .