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The on-going e-book war between Amazon.com and Google is getting fierce. In March, Google announced their partnership with Sony and Amazon.com has revealed the date that the Amazon Kindle DX will be available and it is sooner than we thought. Google added 500,000 public domain books published earlier than 1923, now making over 600,000 books in its eBook store. This is more than what can be read on Amazon’s Kindle.

It is hard to say how much weight Google brings with it when in enters into a particular market. Those who watch the industry believe that this decision strengthens Google’s position to compete with Amazon better. It may also do great things for its banner advertising even though it is too early to say whether or not paid search engines are going to be a part of this.

Google may prove to be a big challenger for Amazon, which now sells e-books formatted to work with Kindle. The difference will be that Google will allow users to ‘buy access’ to copyrighted books with any e-reader, mobile phone or web-enabled computer.

The search engine giant, Google, now plans to start a partner program for authors to sell their books online with a digital version. They have always wanted to help their partners find more ways for their books to be obtainable and available. Google wants to build a ‘digital book ecosystem’ that will give its publishing partners the ability to have books available from any web-enabled device.

Even though, the details of all of this are slim, it does seem that publishers will have a better control over the pricing of the e-Books through Google’s e-Bookstore. The books now on Kindle for Amazon are priced at around $9.99. Google’s final decisions on pricing will ultimately come down to advertising and data.