EON

The wait is finally over. Microsoft introduced its new search engine to the world and the company claims it’s the first step in helping people search for information faster and be able to use it once they find it. This new Decision Search Engine is called Bing.com and will be in full operation in early June 2009. Microsoft has been studying the results of the current search engines and found that 30% of information searches are terminated without results. The company also discovered that two-thirds of the searches needed to be adjusted by refining the search or redirecting the search using different terminology.

Search engines are effective when it comes to navigating the web to find information, but then they drop the ball because the information may not be pertinent to the user’s needs. Microsoft is addressing that issue by calling Bing.com a Decision Engine, which will help people not only identify the information they need, they will be able to use it for their intended purpose.

Microsoft considers Bing.com an innovator rather than a duplicator in the search engine market. The company says that this site is the beginning of a long-term project to help people get the information they need and then apply that information to daily projects and tasks in a knowledgeable way.

Bing is able to improve live searches because it is able sift through the web in a more comprehensive fashion, so it can deliver more relevant information in a shorter period of time. Microsoft has designed Bing to organize search results in subdivisions or Search Categories. Bing is designed to understand the searcher’s intent rather than just matching keywords to web information and documents. Microsoft says Bing will get it right the first time, by supplying the answer to the searchers specific question.

Microsoft has about a 10% search market share at the moment. Google has 64% and Yahoo has a little over 16%. Bing has the power of Microsoft advertising dollars behind it and if it can perform like its test model Kumo, Bing might be giving Google a wake-up call to remember.