EON

Houston (EON) – Microsoft has announced that they are making big moves with online advertising striking deals with Digg.com and video-game publisher Electronic Arts and their EA Sports brand.

The Digg deal will allow Microsoft to be the exclusive provider of advertising in the form of display and context on the very popular site. Microsoft had a similar deal with Facebook last year.

Kevin Rose of Digg stated that “This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth.”

Microsoft is going to replace Google to an extent on Digg but no financial terms were disclosed. Microsoft also announced a lot of in-game advertising to put ads in five upcoming EA Sports games Madden NFL 08, Tiger Woods PGA Tour 08, and others on the Xbox 360. These ads can be updated and changed over the internet as well.