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Labatt Blue Brewery has decided that not all advertisements are created equal. The Montreal Gazette’s posted a picture from Luke Magnotta’s Facebook page, the porn star accused of murdering an acquaintance, dismembering the body and mailing specific body parts to Canadian’s Political parties. In the picture, Magnotta is shown holding a bottle of Blue.

Labatt Blue’s attorney contacted the Gazette, demanding they take the picture down and threatening legal action of the Newspaper didn’t comply. The Gazette chose not to comply and by Tuesday afternoon, Labatt Blue responded to the Gazette via e-mail stating they will not take further legal action to pursue the matter.

Though the brewery stated they felt the picture may ruin the company for being associated with an alleged murderer, it may also be suggested of the company, that drawing all that attention to the Facebook photo will provide cost-free advertising.

Labatt Blue Brewery Squabbles Over Magnotta Picture