Producer of the sitcom Mom announced that they are foregoing the usual “for your consideration” Emmy ad campaign. Instead, the show will spend that $250,000 ad budget on a donation to Planned Parenthood.
According to Variety:
“Mom star Allison Janney and series co-creator/exec producer Chuck Lorre on Thursday launched the effort to raise awareness of the threat to Planned Parenthood funding as the Republican-backed American Health Care Act makes its way through Congress.”
The pair was also expected to appear on CBS This Morning today to push the campaign, which will include an appeal and a link so that Mom fans can donate to PP as well.
“In Los Angeles County alone, we answer approximately 2,000 calls each day from people asking us for help,” said Sue Dunlap, President/CEO of Planned Parenthood Los Angeles. “Across the country, millions of women and men are relying on Planned Parenthood health centers for their basic care — like birth control, life-saving cancer screenings and STD testing and treatment. We are committed to being here for them, no matter what. Generous support from our community fuels this work, and we are honored that the team behind Mom is launching this campaign at this critical time.”
The Mom team is encouraging fans and concerned citizens to make donations via the ppaction.org/MOMsupport link and rallying support by using the #StandwithPP hashtag throughout social media.