NBC Fills Superbowl Ads, Says No To PETA

Posted by administrator in Entertainment (Thursday January 29, 2009 at 8:17 am)

NBC says no to a sexy PETA ad that was slotted to air during the Super Bowl. The ad touting the benefits of a vegetarian diet was too racy for the network..

Seattle – NBC says no to a sexy PETA ad that was slotted to air during the Super Bowl. The ad touting the benefits of a vegetarian diet was too racy for the network.

The ad depicts attractive models enjoying their veggies, a lot. A tag line at the end of the ad reads, “Studies show vegetarians have better sex. Go veg.” NBC claims the level of sexuality in the ad is too much for their standards.

NBC’s advertising department informed PETA they would have to edit the ad if they wished it to run, but PETA refused. A few of the edits would have included removing footage of models rubbing vegetable such as pumpkin and asparagus on the breasts and pelvic regions, as well as using vegetables in ways suggestive of sexual intercourse.

It is rumored the ad was created to purposely exceed network decency rules. PETA maintains the ad was made to be appealing to Super Bowl fans and not as a publicity stunt.

The network has still managed to sell plenty of ad spots for the big game.

All the advertisements for the game on Sunday sold “at prices above $2.4 million, a large number of them as high as $3 million,” said Dick Ebersol, chairman, NBC Universal Sports & Olympics.

“Considering the state of the economy in the United States, we couldn’t be any more thrilled with where we are,” he told reporters in a conference call.

As many as 100-million Americans will be watching the superbowl.

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NBC Fills Superbowl Ads, Says No To PETA

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