new Oreo flavor Announced

new Oreo  flavor Announced

There’s a new Oreo cookie. This time, everyone’s favorite cookie is being amped up in the form of a just-introduced Firework Oreo flavor.

This latest reimagining of the Oreo comes with the addition of Pop Rocks–like rainbow popping candy specks to its classic, lickable cream. The new flavor hits stores this week, just in time to light up your palate at all those upcoming summertime celebrations.

And apparently, this buzzy new cookie flavor inspired the team behind Oreo to turn to fans for the next new flavor. So if you have an idea that can top firework flavor, Oreo also launched its first-ever competition for cookie aficionados, known as the #MyOreoCreation #Contest. Might we suggest sweet potato-miso?

Other ideas: snickerdoodle, brown butter and toffee, churro, roasted strawberry and tahini, or avocado pudding.

Oreo inventors can submit their ideas via text, or by posting their suggestion to Twitter or Instagram using the hashtags #MyOreoCreation and #Contest. Three finalists will receive $25,000 in prizes and will see their flavor in stores by May 2018, and one grand prize winner can look forward to being voted onto grocery stores shelves by July 2018, plus $500,000, a trip to New York City, and access to top-secret Oreo releases and prototypes to sweeten the deal.

MANDEL NGAN/AFP/Getty Images TO GO WITH AFP STORY US-LIFESTYLE-FOOD-OREO A March 7, 2012 photo shows a package of Oreo cookies in Washington, DC. Technically they're "chocolate sandwich cookies," a baked concoction of sugar, vitamin-enriched flour, canola oil, high-fructose corn syrup and, at the bottom of the list of ingredients, chocolate. But the Oreo cookie -- first baked in New York city 100 years ago on March 6, 2012 -- is much more than that. It's an American icon, the best-selling cookie in the nation, with plenty of fans around the world to boot. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)
MANDEL NGAN/AFP/Getty Images
TO GO WITH AFP STORY US-LIFESTYLE-FOOD-OREO A March 7, 2012 photo shows a package of Oreo cookies in Washington, DC. Technically they’re “chocolate sandwich cookies,” a baked concoction of sugar, vitamin-enriched flour, canola oil, high-fructose corn syrup and, at the bottom of the list of ingredients, chocolate. But the Oreo cookie — first baked in New York city 100 years ago on March 6, 2012 — is much more than that. It’s an American icon, the best-selling cookie in the nation, with plenty of fans around the world to boot. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)

Now it seems like there’s a new, special-edition, must-try flavor of everything from chips to candy bars to Starbucks drinks taking over our social media feeds every week nowadays. Sometimes we can’t keep track of what’s ~rumored~ or ~limited-edition~ or actually real. Whoa, things just got real. But we look forward to seeing which fan-submitted flavor wins. Our money’s on strawberry tahini.

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4 thoughts on “new Oreo flavor Announced

  1. The naked Oreo where it’s just the cream on the inside with no cookie I would buy all of them but if that’s too outrageous I’d settle for a mega stuffed thin like the cookie is super thin and it’s 90% cream and you could market it with something like it’s what’s inside that counts lol I’d also buy that it’s not a new flavor but I’d buy the crap out of those Oreos if they were real

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