There’s a new Oreo cookie. This time, everyone’s favorite cookie is being amped up in the form of a just-introduced Firework Oreo flavor.
This latest reimagining of the Oreo comes with the addition of Pop Rocks–like rainbow popping candy specks to its classic, lickable cream. The new flavor hits stores this week, just in time to light up your palate at all those upcoming summertime celebrations.
And apparently, this buzzy new cookie flavor inspired the team behind Oreo to turn to fans for the next new flavor. So if you have an idea that can top firework flavor, Oreo also launched its first-ever competition for cookie aficionados, known as the #MyOreoCreation #Contest. Might we suggest sweet potato-miso?
Other ideas: snickerdoodle, brown butter and toffee, churro, roasted strawberry and tahini, or avocado pudding.
Oreo inventors can submit their ideas via text, or by posting their suggestion to Twitter or Instagram using the hashtags #MyOreoCreation and #Contest. Three finalists will receive $25,000 in prizes and will see their flavor in stores by May 2018, and one grand prize winner can look forward to being voted onto grocery stores shelves by July 2018, plus $500,000, a trip to New York City, and access to top-secret Oreo releases and prototypes to sweeten the deal.
Now it seems like there’s a new, special-edition, must-try flavor of everything from chips to candy bars to Starbucks drinks taking over our social media feeds every week nowadays. Sometimes we can’t keep track of what’s ~rumored~ or ~limited-edition~ or actually real. Whoa, things just got real. But we look forward to seeing which fan-submitted flavor wins. Our money’s on strawberry tahini.