EON

For the first time, QVC is going to take aggressive action in being a major player on Black Friday. Their angle is to get people to shop from the comfort of their home while not having to deal with traffic and crowds. In addition to that, they will also be offering some never seen before deals and products.

Their Black Friday shopathon will begin at 8 p.m. on Thursday night and will be hosted by Dave James. He has promised to stay up and host the event for 28 hours straight. He has also promised that he will have a lot of coffee in his system. Seeing how he handles such a challenge might alone offer some entertainment.

QVC is taking this approach primarily because their 2008 revenue was 8% lower than in 2007. So far this year, revenue has been flat. The value of their items have also been slightly down recently. This Thanksgiving ‘shopathon’ offers the network a perfect opportunity to get into the black.

Other reasons to watch: they will have a specially priced offer ever hour and five hours of never sold before gifts. There will also be other special deals and new items to urge viewers to tune in.