New York -Â YouTube has added links to online stores such as Amazon and iTune on its website, an initiative to draw more money from the popular destination for video sharing.
YouTube was bought by Google in 2006 for 1.65-billion.
The search giant carefully studied the question of how monetize YouTube without alienating users, which could easily make the leap to sites like Hulu, Daily Motion or others.
The links “Click-to-buy” are discreetly placed in boxes under clips from YouTube, inviting people to visit sites such as iTunes or Amazon.com to purchase music, movies or other content related to extracts screened .
“These are just the beginning of the installation of a broad platform for electronic commerce on which to rely users and business partners on YouTube,” said a message on the website.
Links to online stores are newly integrated video artists from EMI Music Box and PC game Spore, recently launched by Electronic Arts.
Such links to retailers will be added gradually to the entire archive music videos from YouTube.
“We aim to expand the program to add content and trading partners and also for the benefit of our international users,” said YouTube.
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