EON

Boston (EON) – The Walt Disney cell phone service geared towards children is coming to an end as they have announced that they are dropping the Disney Mobile idea after not even two years.

The Disney Mobile service has been up and running for a little over 15 months now but will be coming to a close. Disney has stated that they are going to try and find a new partnership to offer their wireless services and content.

Steve Wadsworth, Walt Disney Internet Group President, stated that the the “model has proven. as we’ve seen with other companies thsi past year, to be a difficult proposition in the hyper-competitive U.S. mobile phone market.”

This comes after the Disney ESPN brand also pulled its Mobile ESPN venture last year as well. The Disney Mobile service launched in June 2006 as a mobile virtual network. It worked over the Sprint Nextel network.

The Family Center which the phone offered allows parents to put restrictions on the phones which would keep kids from using them too much. It would also have GPS functionality so that parents could kepe track of their kids.

Disney is looking to continue to offer those features with major U.S. carriers and will likely sign on with a big name to do so.

Disney Mobile stated it would continue to support service for customers through December 31st and will reimburse eligible customers if they see fit.